Abstract:Fair-faced concrete has gained significant prominence in contemporary domestic and international art and landmark architecture, primarily due to its natural aesthetic and the elimination of secondary decorative finishes. Drawing upon a practical engineering case, this study investigates the critical design parameters required to achieve precise aesthetic quality control in fair-faced concrete structures. The research is systematically structured across four dimensions: modular design, mechanical design, design-construction integration, and quality prevention. Specifically, an industrial aesthetic is realized through precise modular partitioning and optimized joint detailing. Structural integrity and aesthetic continuity are concurrently ensured by evaluating various structural models and selecting a calculation model that satisfies seismic ductility requirements. Furthermore, aesthetic quality is enhanced by integrating construction constraints into the preliminary design phase, while quality prevention methodologies are synthesized from empirical case analyses. Ultimately, this study proposes a comprehensive set of design guidelines for fair-faced concrete. These findings offer practical references for its application in sustainable architecture and complex geometries, facilitating its transition from an exclusive artistic medium to a mature, replicable construction technology.